How to Develop a Winning Content Writing Plan

  • How to Develop a Winning Content Writing Plan

    How to Develop a Winning Content Writing Plan
     
    Content writing and content marketing are the keys to success whether it’s at your website, social media accounts or anywhere you go online or on location. What you give to your audience (be it face-to-face, on the phone or online) will determine your success because you are either giving to your customers and helping them or you’re not. If you don’t give them what they want and need, they’ll turn away from you. 
     
    Content should be beneficial to those you connect with and encounter daily. It should also be new, creative and informative. The most important thing is that your writings should be PLANNED in order to keep your potential customers ENGAGED again and again. These writings will also help you as you’re speaking to people in your daily life, during a presentation, on your Linkedin and other social media accounts. You should have well-crafted writings, articles, blogs and social media posts that tell people about you and what you offer and why they will benefit. 
     
    This means that what you post must be of quality and quantity. The writings, videos, photos/images, audio and more should be frequent and succinct. This means no blah blah blahs and the only way to do this is to do the research, study the stats and reports of who’s looking for you and what you have to offer. Research and reports help you to know everything about your audience so that you can give them what they want. After all, your ultimate goal is to get them to take action and the only way they will is when you earn their trust, keep them coming back and get them engaged. 
     
    How to Develop a Winning Content Writing Plan 
     
    Start with Goals 
    You must have a measurement strategy in order to have a content strategy. To get your target audience to take action, you have to know what you action you want them to take. Perhaps you want them to sign up for a free consultation, subscribe to your blog, connect with you on social media, subscribe to your emails, etc. Make sure that each writing (and other content such as videos and banners) encourages and allows them to take your desired action. Also, make sure that each writing/content is connected to a measurable result. And refer to these results so that you can continue your writing/marketing strategies.
     
    Listen to Your Audience
    Content writing should be about the topics and questions that your customers have in mind. Not what you think they want. 
     
    Provide a Variety of Content Frequently
    Fresh writings that are useful and creative is crucial. A how-to article, an informative blog, a fun social media post, a press release… Frequent varied writings, photos/images, videos, audios are important. 
     
    Reveal the Personable-Professional Side of You & Your Business
    Many people think that you should always be serious when it comes to being professional. Being a true professional is to show the real you. People like to be entertained. It’s okay to have fun, humorous content. Just remember to keep the online you as real as the real you. 
     
    Have Interactive Content
    Engage your audience with writings and content. Asking their opinion, creating a quiz, writing a social media post that gets their insight about a topic are just a few ways to get them involved and to keep them coming back. 
     
    Have a Dialog with Your Customers
    Have writings that encourage your potential clients to be engaged. Ask for reviews and feedback. Create a contest. Ask for their thoughts and submissions. Reward people for their participation and feedback. 
     
    Once, you put into practice what you have read here, you’re sure to ideas brewing in your head about what content to write. Just remember, have a plan and strategy based on what people really want and need. 

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