What is social proofing and promotion?

  • What is social proofing and promotion?

    What’s the key to getting people to click thru your posts and buy? Or to follow you? Getting responses on your call to action starts by communicating value. Learn how teaching them and entertaining online audiences creates an organic source of targeted traffic.

    The content that you post on Linkedin and other social media sites or even your website blog provides people with more than just information about your business and what it offers. Users on social media platforms are existing groups of ever-evolving niches and sub-niches of internet users that are all interacting and exchanging information about shared interests. These social media and app users can communicate and post about any given topic for any reason both good or bad based on their given opinions and interests.

    This process leads to “Social Proofing” which is the understanding that existing fanfare (for a product, service or business) leads to increased perception and organic awareness.

    This is what makes social media valuable platforms for businesses and brands. Rather than spending a ton of money on national ad campaigns, any business can become competitive online using their pages as a place to attract followers.

    What you post highly determines your relevancy to your niche audience. Understanding what’s important to them is how you create new topic ideas to post. Here is a list of things to do that will increase your understanding of what to post to get clicks:

    -Research

    One of the single biggest factors for gaining likes, followers and sales is the output and quality of your content. The best way to ensure it’s on point is to boost the INPUT of fresh content ideas you’re finding. Using Google to find existing popular accounts and social media pages in your niche will make it easier to know what’s relevant to people. Spend time daily finding new people to follow or pages to “like” on social media. Pay attention to what gets popular and how it looks, the tilting and the topics being posted. Reading the comments indicates what people care about. Don’t limit this process to just a few pages. Be active in searching for new examples that work for you.

    -Finding Your Target audience

    Who exists in the real world that can use your services? What day and times are they on social media? Many business owners have no sure evidence that their offers or services have a need or market or don’t understand enough about how to communicate with their audience.

    -Choosing Topics

    How to articles, lists, top reasons, fails, memes, quotes, jokes are all content that give you the opportunity to appeal to a target audience and still stay relevant to your business. Even less sexy niches can find a common ground to stay relevant to followers. Making your content shareable allows followers to share with their followers which widens your reach.

    -Target audience

    Once you have an idea of what kind of content and topics you can post you can slowly begin introducing more call to actions and original articles. Think about who you’re writing for and keep the focus on them. Other factors to consider when finding your target audience is who exists in the real world that can use your services? What day and times are they on social media? Many business owners have no sure evidence that their offers or services have a need or market or don’t understand enough about how to communicate with their audience.

     

    -Call to actions 

    Once you know you have found an existing audience to market to what do want them to do? Creating realistic call to actions to be used in your content allows testing. Finding the specific ways to get your audience to respond is crucial. The main reason people give up on social media is because they expected too much of their followers. Try simple call to actions first (sign up now, enter you email, get a free quote etc) This testing leads to recorded insight and new progress. Start small and keep the value on what’s relevant to your audience. As you continue to gain new interests you will also gain new insight to apply to future content posts.
    Don’t stop trying!

    The learning curve for effective content marketing is greatly lessened when you apply the same organization and effort as you would for something offline. Your pages and followers are all conditioned to perceive you as more or less valuable depending on what you create for them to experience. If you have questions or would like more help with a free consultation to find new ways to grow your business online message or email.

    celebritizeyou@gmail.com www.celebritizeyou.com

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