Protect your online reputation and digital presence
Protect your online reputation as digital information can spread like wildfire via the Internet. Protecting your digital presence and monitoring your online profile is a never-ending process yet it is very crucial that this is being done. Computer-mediated communication and social media is very successful in getting the word out, creating the buzz, and gaining traffic for you and your online business. Yet the very same online marketing tools can be used to spread negative news, incorrect information, and bad reviews and before you know it, other sites and links have latched on and helped to spread negative news which can be detrimental to your online presence and online reputation.
Blog sites such as Word Press and Blogger, self publishing sites such as social media web sites that include Facebook, Twitter, and MySpace, and community-uploaded content sites such as Wikipedia and YouTube are all great in creating a global community. A global community that can unite in ways that only the Internet has allowed. Through these Internet medium and online tactics, we can now be our own publishers, reporters, marketers, videographers, directors, producers, advertisers, and more. Yet due to the nature of people from all around the world using the Internet to upload, copy and paste, broadcast, and publish digital content (whether it’s by adding or editing a Wikipedia entry or uploading a self-created video on YouTube), the wrong information can be spread at the speed of light. You’ll be amazed at how, for example, inaccurate news on one blog can be linked to a website which can end up on ezinearticles, Twitter, and even on the major news websites as well as on individual blogs and websites.
One top example is when someone clicked on “edit this page” at Wikipedia and entered false information that John Seigenthaler Sr., who is the founding editor of USA Today and the founder of Vanderbilt University’s Freedom Forum First Amendment Center, was involved in the assassination of John and Bobby Kennedy. This information was absolutely incorrect as it was never proven yet it was entered into the most popular online encyclopedia, which millions consider the information there to be factual. The inaccurate entry about John Seigenethaler ended up at very popular sites including Answers.com and Reference.com. These sites are also considered to be full of facts and they do indeed contain accurate information yet with millions being able to add and edit entries, be sure that they are also full of errors.
The Internet has allowed everyone to become reporters, publishers, experts, advisors, consultants, musicians, artists, editors, and more. This is a great thing as we have a medium that is free to use and is highly effective in self marketing and promoting for free or for very little. There is no need to pay expensive advertising and marketing companies yet it is crucial that online reputation monitoring and the protection of your online presence be guarded at all times. When negative reports, bad reviews, bad feedback, and incorrect information does happen, your social media manager can jump right on it and use the very same tactics via computer-mediated communication to make corrections.
Your online reputation is that important and the Internet can spread news like wildfire. Don’t wait until it’s too late. Consider having a Social Media Manager to guard your online presence.
Celebritize You specializes in protecting the online reputation and digital presence of individuals and businesses at an affordable price. Allow Celebritize You to handle the ongoing processes of guarding your online reputation so that you can focus on doing what you do best!
Contact: lena@celebritizeyou.com
Skype: lena9875
Posted: June 30th, 2010 under Business, Internet Content and SEO, Marketing, Networking, Profile Makeover.
Tags: digital presence, online reputation, online reputation manager
